Archive for January, 2015

  • Article

    The Missing Piece of the General Peace Campaign

    This Christmas, General Pants Co renamed its stores and branding to ‘General Peace Co’.  An innovative way to align...

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  • Article

    Marketers – ignore your sustainability policy at your peril

    It’s crunch time for marketers.  No longer can marketing teams and their agencies get away with disregarding their organisational...

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